PURE
d e s i g n & s t a g i n g
OUR HOME
"Our homes are an extension of ourselves. They represent us, they keep everything and everyone we love protected. They speak on our behalf. Our homes hold our past memories while creating new ones. They are constantly evolving, just as we are. They can soothe and they can excite us. They can nurture our families and they can welcome others. Our homes communicate through sensory experiences. Our homes are our essence."
-Kelly Kraus
WHO WE ARE
Kelly Kraus
Founder and Director
I have always known that a room of one's own and a sense of self are intimately interconnected. Creating a space where you can surround yourself with things that have personal meaning instills a sense of self. Putting thought into what you choose to have near you can be a constant source of inspiration in life.
Since the year 2001, I have been fortunate to professionally design spaces that frame lives. Having the opportunity to own three furniture stores and an interior design practice, has given me insight into the process of discovering and understanding clients' spirit and style. Assisting others in expressing themselves through their homes, workspaces, and developments brings me great joy. Having an inherent eye for detail and an intuitive awareness of how our environment impacts our senses has been my asset in my design business. I believe in appealing to ones senses through all my designs. It's what makes me feel most alive.
"Oh for a life of sensations rather than thoughts."
-John Keats
KC Keoki
Lead Designer
Growing up in a military family and moving every few months, it's no surprise that as a young adult I continued my moving habits. With every new place there was a new design challenge, which I loved. Changing a boring apartment with no architectural interest into a stunning living space was the ongoing story of my 20's. The constant moving and redesigning of spaces was fun for me, and it wasn't going unnoticed by those surrounding me.
Friends quickly caught on, and before I knew it, my passion was being used in their homes to create beauty. Word of mouth and consistently producing magnificent designs for others has put me where I am today, with a strong passion for design. I've been thrown into a career that I've always dreamed of but, never thought possible.
GALLERY
We design spaces in a way that expresses each client's spirit and vision. I firmly believe that every space, regardless of shape or size, has the potential to be beautiful and tell a story. Whether expressing yourself through home design, influencing others in your workplace, or attracting a new home buyer, we can help. I invite you to enter our Gallery and be inspired by some of the stories we have told.
PURE SERVICES
As Founder and Director of PURE Design & Staging, you have my promise that we provide the utmost in communication, integrity and commitment. We offer clients a unique and holistic strategy to accomplishing their design needs. From inception to installation — we draw from countless resources and decades of design experience & expertise to create inspiring interiors. The difference is palpable.
SPATIAL PLANNING
Many people underestimate the importance of well thought-out Spatial Planning and the impact it can have on their end result. Since 2001, I have been designing spaces in a wide range of different fields, styles, budgets and architecture. We work together with our clients to create the designs that are the most suitable to their specific needs. Whether you are building a home from the ground-up, or remodeling a room, you have our absolute commitment.
HOME STAGING
The transaction of selling your home is significant, both financially and emotionally. Properly marketing your home is essential. Staging is key to any home-selling marketing plan. There is only one opportunity to make a first impression. Our professional team are masters at knowing what today's home buyers are looking for. It's much more than creating a beautiful room--it's a science. We know how to draw them into and through your home, attracting them to the unique features of your home. We're suggesting a lifestyle that your target client is searching for. We are bringing them home.
REAL ESTATE PRE-LISTING CONSULTATION
List your home with confidence. In our Pre-Listing Consultation we walk through your property together, looking at your home through the lens of the most discerning buyer. Our goal is the same as yours, to sell your home quickly and for the highest price. You receive a detailed comprehensive report broken down room by room with action items, photos, and priority lists to best maximize your home's selling potential. This can be one of your strongest tools in increasing your home's value and decreasing its time on the market.
ROOM REFRESH
Everyone knows how important your space is to your general well-being, so why not add a touch of flair to your life? With a few edits, some additions or a change of layout, you can brighten up your space and give it more soul. Feel as though you're living in a fresh home. Bring out the new you through your space.
LIGHTING DESIGN CONSULTATION
Every space has its own personality. With a few touch ups and the right light, you can truly make it shine. We work with maximizing natural light, harnessing it and diffusing it. We study how color affects your interior and your daily life. We can create mood, while taking care to insure proper task lighting. Ultimately, we implement a plan with you to in order to best bring your vision to light.
ART CONSULTATION
Art is a way of making sense of our world. It is history, it is comfort, it is inspiration. Whether you are searching for an heirloom investment piece to pass along to your children, longing to add color to your space, make a room more interesting, or simply need help with installing, we can help. We have the tools, the expertise and the eye to make your own statement though art.
VACATION RENTALS
Everyone knows how important living space is to general wellbeing, so why not add a touch of flair to your guest house? Vacation rentals today are proving to be a viable source of revenue for many, and with the growing popularity of renting privately, you could create an additional income stream. With some up-to-date enhancements, new decor or fresh paint color, you can brighten up your guest house, vacation rental, or income property and wow your guests. We can refresh your existing rental or assist in building a charming guest space from the ground up. Bring out your inner host and charm your guests with pure style.
“Kelly has a unique eye and is amazingly talented...and she is such a joy to work with! She has transformed our home into a beautiful, sophisticated space which we now love to spend time in. The whole process went very smoothly--from the beginning idea stages to the very finishing details. We loved every thing she did. We hope to use her talents again and again.”
Julie Dabbieri, Interior Design Client
"Kelly is truly a special individual with an ability to connect to others instantly. You couldn't hope for a more creative thinker who can immediately put her ideas into motion. A real 'do-er' who can simultaneously think big while appreciating all the details. Her sense of design and style brings a modern edge to all of her work. I recommend her for any and all design work. ”
Jill Kelly, Interior Design Client
"Kelly and her team are a pleasure to work with. Since we specialize in San Diego's high-end metro market, it's important that we surround ourselves with professionals that serve capably as an extension of our group. Kelly is professional, thoughtful, accommodating and always goes the extra mile for clients. She understands that every home requires its own strategy. The quality of her finished product is second to none.”
Matthew Hernholm, Realtor with Sotheby's International Realty
"Kelly spent extra time discovering what our needs were, designing a plan specific for each space and sourcing furnishings to showcase this home in the way it deserved. It was a very positive experience working with Kelly and her team. She was very responsive to our needs and requests. The end result of her staging definitely contributed to a fast and high selling price of the home. We could not have been more pleased with the end result. Her level of professionalism, her eye for design, her organization and work ethic are unsurpassed. She stands alone in the design and staging industry in southern California. She is a true professional."
Israel Dahan, Developer with Builders Green Remodeling
PRICING
SPACIAL PLANNING $220 per hour*
ROOM REFRESH $175 per hour
LIGHTING DESIGN CONSULTATION $175 per hour
ART CONSULTATION $175 per hour
VACATION RENTALS
there is no cost or obligation to request a vacation rental proposal
HOME STAGING
there is no cost or obligation to request a home staging proposal
vacant home beginning at $4,000 +
occupied home beginning at $4,000 + $1000 security deposit
REAL ESTATE PRE-LIST CONSULTATION $300 per hour
*a 20 hour retainer is required
CONTACT US
9369 Dowdy Drive Suite D
San Diego, California 92126
619.871.8508